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Starting a new business begins with an idea that needs to evolve through experimentation, iteration and interactions with people. This course is for existing and potential entrepreneurs who are looking for guidance and support to make their ‘great idea’ a reality. In addition to reviewing the basic principles of entrepreneurship, this course guides you through the process of actively validating your idea in the market. We encourage you to identify and communicate good opportunities and to create and capture value from these opportunities. By working through the course and completing the activities you’ll learn how to get feedback that systematically tests different parts of your business idea. You will learn how to do this through interacting with potential customers, suppliers, partners and investors outside the course. Along the way, you will also become more confident in pitching your idea. By the end of the course you should have a validated business idea that you can start right away.

Course Curriculum

Section 1: Introduction
Introduction to Startups Details 00:30:00
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Introduction to entrepreneurial management Details 00:20:00
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Section 2: The Ecosystem
Different types of entrepreneurship Details 00:30:00
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Entrepreneurial Ecosystem and Legal Fundamentals Details 01:00:00
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Section 3: Marketing Startups
Value proposition Details 00:40:00
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Product development Details 00:25:00
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Course Quiz 00:07:00

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